Mobile Technologies: Bringing New Life to Print

Fortunately, the digital driver took the printed piece along for the ride.

"Our customers were looking at how to take two very meaningful channels—print and electronic—and bring those together. Take discovery and action potential from one and really drive that into the other," explains Matt Kammerait, product manager of Interactive Print Solutions (IPS). "As part of the process, we put together an idea brief of what the opportunity is and what the market looks like around those technologies. At one of our early (status meetings), Joel really saw how that market opportunity could help move print forward. So, he fast-tracked the formation of a more formal team."