Mobile Technologies: Bringing New Life to Print

It helps that Quad/Graphics CEO Joel Quadracci not only gave the endeavor his full blessing, but acts as an evangelist for the mobile technologies.

"Consumer media preferences are changing rapidly and our customers are trying to keep pace, but it isn't always easy," Quadracci says. "Every day our customers are bombarded with offers to use the latest and greatest app dreamed up by a couple of guys tinkering in a garage. Sure, these apps may look cool, but our customers don't necessarily know what to do with them. They are asking, 'How do I tie this in with my core print vehicle(s) in a way that supports my marketing plan and drives measurable business results?' That's where we come in."