Mobile Technologies: Bringing New Life to Print

"Over the next year we expect to see dramatic growth in the use of interactive technologies and experiences in print," Gustin predicts. "IPS will spread across all print categories and will redefine how publishers and marketers deliver content and promote products across channels.

"In the short-term, we're seeing the launch of new mobile device classes. Hardware is coming back with a vengeance. We're seeing Augmented Reality glasses or other wearable computable elements, like the Pebble watch…areas where we're seeing things that we generally don't view as computers, becoming much smarter than they are today. It's a great opportunity for the printing world and the digital world to come together. Ultimately, that is what IPS is all about." PI