Mobile Technologies: Bringing New Life to Print

"Overall, the reaction has been enormously positive," he says. "Our clients are surprised and delighted by what is possible. For a lot of folks, QR codes is the only one of the four that they're familiar with, so adding this expansion set to their tool belt has been very positive for them."

There is a buzz of excitement around IPS. Quadracci recently named Mike Gustin to the role of director for Quad's IPS initiatives. Gustin says all indications are that the industry can expect a bevy of new interactive tools to impact the role of the printer and the digital device in heightening the experience for end users.