Mobile Technologies: Bringing New Life to Print

So what happens when the happy feet of electronics collides with the stay-at-home consistency of printing? Printing becomes more dynamic and interactive, and mobile electronics become a greater e-commerce tool. The pairing is anything but smooth, and it is bound to become completely unrecognizable in the next five years. But, the concept that printing and electronics can be catalysts for each other's growth to perpetuate the ultimate goal—delivering messages that are efficient and effective at turning clicks into cash—underscores the belief there is room at the communications table for both channels.