Mobile Technologies: Bringing New Life to Print

"We learn something new with every single campaign that we put through Actable," Kammerait says. "We learned a lot in 2012 related to ways to optimize content for different devices. A big challenge for any mobile developer, especially on the Android side, is fragmentation.

"With so many different types of devices, coming up with clever and more sophisticated ways to serve content effectively is one of the challenges. We want to be able to serve sophisticated experiences for the newest class of devices, while not leaving folks who are on older versions in the dust."