Mobile Technologies: Bringing New Life to Print

The key facilitator for triggering each of these experiences, from Quad/Graphics Interactive Print Solutions group's point of view, is Actable. This universal discovery app, developed by IPS, enables an Apple iPhone, iPad or Android device to scan Actable-enabled images to trigger these bonus experiences, taking the humble printed piece to new and exciting places—and not putting ink on paper out of business, as most digital technologies were assumed to be doing by the mainstream media.