Mobile Technologies: Bringing New Life to Print

Near-Field Communication (NFC): A subset of RFID and a broader range of microchip-based technology. IPS uses a chip and antennae to fashion it into a label. There are other applications: With a fixed tab, for example, devices with NFC-enabled hardware can pass the tag, conduct purchases and take users to digital content without the need for the app infrastructure. Here, Kammerait notes, it is ideal for one-time campaigns that allow the customer and the end user to enjoy a seamless, low-friction experience.