Mobile Technologies: Bringing New Life to Print

IPS recently did a large campaign for the Smithsonian that centered on its Ingenuity Award that Kammerait believes really showcased 3D content and the possibilities that Augmented Reality holds. In another eye-catching campaign, IPS worked with Maxim magazine to create a cover featuring noted model Bar Refaeli. When scanned, the magazine's cover lines fall away and Refaeli breaks into a little catwalk-esque posing on the cover. Seconds later, the cover "magically" reappears.