Mobile Technologies: Bringing New Life to Print

Augmented Reality (AR): Though Quad has offered all four technologies for several years, IPS didn't launch as an entity until January 2012. The unofficial star of the lineup for the first year might just have been AR, which takes IR and adds the bonus of 3D interactive content. A 360-degree view transforms a flat catalog into a virtual pop-up book—one that moves, no less—which enhances the user's shopping experience.