Mobile Technologies: Bringing New Life to Print

"This opens up the opportunity to do things like retroactively enable images that have already been produced and doesn't require modifications to the print process," Kammerait points out. "We're seeing a lot of neat opportunities.

"On the publication/catalog side, there's a lot of sensitivity toward using real estate to represent the brand faithfully. QR falls really short there as it takes up a portion of the page with high contrast black and white, which takes away from what would otherwise be happening on that page. By being able to scan images already on the page, this gives them the entire page to use."