Mobile Technologies: Bringing New Life to Print

Image Recognition (IR): Targeted content and mobile shopping is taken to the next level courtesy of IR. By downloading IPS' Actable app (free for Apple iOS and Android platforms), users are able to access content from the image with their phone. Actable automatically opens the user's camera and, by hovering the device over the image and scanning the actual images, users can enjoy the bonus content. IPS' clients have the perk of not requiring a high contrast area with specific data encoding, as is the case with a QR code.