Quadracci: Put USPS on Path to Sustainability

• Addressing volume declines by maintaining the postage rate caps and pricing flexibility the USPS needs to develop new products and services and, ultimately, attract more business. Quadracci noted that the USPS' use of pricing incentives to promote QR-coded mail works. He cited the example of a client who used a QR code on a mailer to link shoppers to a product demonstration video. The client saw an approximate 20 percent increase in sales of the featured product.