Put Your Printer To Use

The economics alone of owning a wide-format ink-jet printer present a compelling argument—a professional wide-format printer can be purchased for approximately $15,000, about the same amount as outsourcing the production of 100 3x5-foot posters (figuring an average cost of $10 per square foot).

But while wide-format ink-jet printer placements are on the increase at in-plants, they are not being utilized to their full potential. A recent survey of in-plants in the point-of-purchase industry revealed that, in a typical 60-hour work week, 36 percent of wide-format printers are only running one to 10 hours. Another 35 percent are only running 11 to 30 hours.