Put Your Printer To Use

"There was never any question that we would do this in-house, given the cost of outsourcing. I had been looking to invest in a new printer for the shop, and the amount of money we could save by doing this job ourselves would more than pay for a new printer," he says.

Traditionally, producing two-sided banners meant printing two separate, one-sided banners and attaching them back-to-back. Stahl knew such an approach would be cost- and labor-intensive, given the volume, so he turned to his supplier, Indel-Davis, for recommendations of other banner materials he might use. Indel-Davis quickly recommended a recent ink-jet media innovation, a banner material designed to be printed on both sides.