Pulp Diction

Despite technological advances in paper, service still counts. To determine market trends and end-user needs, manufacturers conduct surveys and focus groups, and also ask merchants what printers are saying. The Internet is also being used.

Sappi Fine Paper has an Idea Exchange Web site (www.warren-idea-exchange.com) that allows customers to order swatches, plain paper samples, promotional pieces and printed pieces from its library for ideas.