Publishers Turn To Digital Printing

By Ellen Harvey

Reaching New Markets

Following Boer's keynote, a panel of leading book publishers took to the stage to discuss how they are reinvigorating their businesses with new printing technology. (See sidebar.) Then Kirby Best, former president of POD book manufacturer Lightning Source, spoke to the crowd about using digital printing and print-on-demand technologies to reduce risk, reach new markets and save costs.

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Companies:
Canon U.S.A.
Eastman Kodak Co.
Muller Martini
Ricoh Corp.

Ellen Harvey Author's page

Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.

Publishers Turn to Digital Printing