Publishers Explore Digital Printing Revenue Opportunities
The Digital Book Printing Conference “Publisher Panel” assembled publishers from Blurb, Macmillan, and the American Chemical Society to discuss how digital printing is changing the way they do business.
Looking to the Future
Although digital printing is an important tool for all three panelists, they admitted that it had not replaced offset. But Watermann noted, especially in the realm of inkjet, the difference in quality is diminishing. "It's just a matter of time for [digital printing's] quality to match that of offset. It's getting consistently better."
- Companies:
- Macmillan Publishing Solutions
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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