Publishers Explore Digital Printing Revenue Opportunities

Fellow panelist Bill Gadoury, VP of strategic sourcing and supply planning at Macmillan Science & Education, agreed that digital should change how publishers assess the cost of producing books. Where once Macmillan considered just the cost of printing, said Gadoury, now it looks at the total cost of ownership over the life of the title. This has helped Gadoury's team assess audience interest and demographics and weigh whether offset or digital is the appropriate means of production.