Publishers Explore Digital Printing Revenue Opportunities
Eliminating Inventory
A byproduct of the speed and short-run capabilities of digital printing is the reduction of inventory. Brandon Nordin, VP of sales, marketing, and web strategy at American Chemical Society (ACS), describes digital printing as "inventory-less publishing," noting that it eliminates the need to warehouse books. Nordin says that improvements in the quality of digital printing has led ACS to produce titles with digital that it wouldn't have considered for the technology in the past. Digital printing has also kept short-run reference books viable and changed the way the company regards the cost structure of printing a title.
- Companies:
- Macmillan Publishing Solutions
Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.