Publishers Explore Digital Printing Revenue Opportunities

As is the case when any emerging technology is shaking up a market, there are facts and misconceptions that surround that technology. When book publishers think about digital printing, several associations-negative and positive-may come to mind: cost-savings, short-runs, low quality, flexible, amateur, "inventory-less." It was up to the "Publisher Panel" at the Digital Book Printing Conference to clear up any misunderstandings about digital printing and explore how the maturing technology is reshaping the book industry.