Harlequin Takes
 a Novel Approach

To ensure inventory, Harlequin traditionally printed additional copies, millions of which never left its warehouse. In other cases, when demand exceeded supply, reprints took too long to produce on its vendor's offset presses.

"For some time we had been looking at ways to print some of our books digitally," says John Reindl, general manager of Harlequin's Distribution Center. "The technology finally got to a point where the digital printers could support the type of paper that we use. We wanted to mimic the print quality of offset so that the consumer would not notice the difference.