Provost Academy Personalized Enrollment Campaign - PODi Case Study

What set Provost Academy apart from traditional high schools and other online high schools? A competitive analysis revealed several selling points, including:

• Free tuition
• Free computer (if eligible)
• Flexible scheduling
• High quality curriculum
• Clubs and social activities
• Possible subsidy for internet costs

Since technology was important to the client and most likely to provide the best results, the online and mobile behaviors of students and parents were also researched.