Provost Academy Personalized Enrollment Campaign - PODi Case Study

• 1.15 percent response rate—visited campaign site and requested more information

  Method of response:

  • 60 percent Personalized URL
  • 37 percent QR Code
  • 3 percent Both
• 20 percent conversion—students enrolled in Provost Academy
• More than 700 percent ROI
• Data was captured about why respondents were interested in Provost Academy, which was used to tailor future marketing

Campaign Architecture
Prior to building the campaign, BMDM explored the possible concerns students and their parents might have regarding online high school. Social activities, quality of education and access to teachers and guidance counselors were among those concerns.