Provost Academy Personalized Enrollment Campaign - PODi Case Study

Both audiences were brought together on the inside, center panel. Gender-based, variable imagery and a personalized QR code were strategically placed to draw attention to the call-to-action.

The creative on the mail piece set the tone and theme for all other creative elements, which were essentially adaptations of the mailer. Creative design for the mail piece, Personalized URL pages, General URL pages, referral e-mail, and the mobile site was completed and approved over the course of two weeks.