Provost Academy Personalized Enrollment Campaign - PODi Case Study

Creative
The direct mail was an 8.5x11” gatefold addressed to both the student and parent(s) of the student. If a parent name was not available, the mailer was addressed to the student and his/her family.

Graphics of an iPad 2 and a personalized message to “win an iPad 2” on the mail panel generated interest in opening the piece. Gender-based personalization, which revealed either a male student or a female student, was also used on the mail panel and carried throughout the piece. The student’s Personalized URL and an invitation to “check it out” completed the personalization of the mail panel.