Promotional Products: A Great Fit
Looking for a new revenue source for your in-plant? 
Cups, pens and key chains can help bring in a tidy profit.
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Erik Cagle
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The first thing an in-plant needs to do is seek out the proper contacts within its customer base, notes Greg Muzzillo, founder and co-CEO of Proforma, based in Independence, Ohio. Traditionally, they consist of sales, marketing and human resources professionals, as well as other executives, he adds.
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Erik Cagle
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