Promotional Products: A Great Fit
Looking for a new revenue source for your in-plant? 
Cups, pens and key chains can help bring in a tidy profit.
"It requires more than selling products," she says. "Successful campaigns don't just happen by chance. At first glance, it may appear to be not only a fun option, but an easy one. Fun yes, easy no."
Is There A Learning Curve Involved?
As is the case with printing technology, Lennarson points out, promotional products require specialized knowledge of decorating methods, imprint processes and industry terminology. She encourages printers to acquire an understanding of top buyers, their challenges, objectives and industry trends. PPAI offers a bevy of educational seminars and industry research.
- Places:
- Ohio
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