Promotional Products can be new revenue stream for in-plant printing operations

By Erik Cagle

Emmer, of Kaeser & Blair, points out that the wide breadth of promotional products available to printers is staggering—about 4,300 vendors. It would require a good deal of time on the printer's part to establish relationships with these manufacturers.

"Independents need to be aware of credit loss and product liability, whereas Kaeser & Blair indemnifies its dealers from both," Emmer notes.