Promotion Is The Magic Word

The key to this in-plant's success lies in Lombardy's aggressive style of self-promotion. He often shows up unexpectedly at company meetings to seek out business.

When Darden was close to launching the Smokey Bones franchise, Lombardy went to the director of new business and asked if there was anything the in-plant could do. The company allowed the in-plant to go head-to-head with two outside agencies for Smokey Bones' design and printing. The in-plant won the job.