Promotion Is The Magic Word

When he started, the in-plant primarily did two-color printing. Once he felt his staff was ready, he asked them to do four-color work on the in-plant's two-color, 20x26˝ Shinohara perfector. He knew there would be mistakes, but eventually his staff got the hang of it.

"We had to [learn to] crawl, walk and run all over again," he recalls.