Promoting Your In-plant

Keep in mind, though, that you don't have to go it alone. Get your staff involved. Explain to them how important it is to get—and retain —new customers. After all, one rude comment from a busy press operator to a customer and word will spread.

"Everybody—me, the receptionist, the delivery person—has to put their best foot forward when dealing with customers," says John Sarantakos, administrator of Printing Services for the University of Oklahoma. "Probably the most important component of our marketing program is the one-on-one contacts that we have."