Promoting Your In-plant

He says that putting up neon signs over a campus copy center boosted sales by 30 per cent in one month, but soon afterward the dean demanded that the signs be removed.

"We're supposed to be a service center," says Lane, "and not behave as a Kinko's or other copy shop would."

So while quick printers may have more neon than in-plants, managers should be just as dedicated to promoting their shops as other businesses are if they want to stay healthy.