Promoting Your In-plant

"We're going to be sending it out electronically," she says.

As with any type of marketing, though, managers have to tread a thin line, says Bob Lane, at ASU; it's easy to go over the top.

"Marketing is a very high priority," says Lane. "But if we get too aggressive, folks will say that the amount of money that we're spending on marketing could be applied to reducing the price of printing."