Promoting Your In-plant

"We just started doing CD burning and walk-up scanning, and that's how we got people to learn about it," he says.

Be A Good Listener

Hartman says that despite her in-plant's marketing efforts, she still has a problem with potential customers remaining unaware of her shop. To correct this problem she is developing customer response surveys. Not only will they provide valuable feedback on customer satisfaction and expectations, they will let her know just how many employees are unaware of the in-plant's capabilities.