Promoting Your In-plant

Sarantakos has also started doing promotions over the Web.

"We've had a Web page for quite some time," he says. "It's had all of our information on it, job pricing, etc. We've been able to take job tickets in online. But last year we implemented a system where you can typeset your own business cards and forms, etc. It's more cost effective for both sides. And you can order paper online, too," he says.