Promoting Your In-plant

Open House = Open Wallets

Another way Gayer gets his customers to learn more about his shop is by inviting them in for an open house. For several years now, Gayer has invited staff from the various marketing departments to come and tour the facility.

"We had a 'bar' set up with punch and cookies and some handouts and giveaways," he says. "You get quite a turnover in the marketing groups, so it's best to do the open house bi-annually."