Promoting Your In-plant

You can't just sit there waiting for customers to find you. They'll find the local quick printer first. Promote your in-plant. Here's how.

By MIKE LLEWELLYN &012;

"Upper management has a hard time understanding why we would need a sales staff," says Manager Russell Gayer.

It's a busy morning at Tyson Food Corp.'s Printing Services Division, down in Springdale, Ark. But Gayer says it could be busier—a lot busier.