All the Right Moves

Embury, however, had a plan to maintain solid footing: He wanted to expand the in-plant into a commercial printer.

"We blew our projections out of the water," he exclaims. "We anticipated $36,000 in revenue, but actually generated over $100,000 in the first year. Today we are over $350,000 annually—with a 61 percent margin." Embury no longer has to justify the in-plant's existence each fiscal year.