Productivity, Speed Still Dominate

Joe McGrath, vice president and general manager of production color systems at Xerox, believes that color is in tremendous demand in in-plants and says his company can help shops bring it in.

There is a slight cost advantage but there's always room if cost is a high priority, says McGrath. "As long as in-plants understand, believe in and can take advantage of digital applications, then it's worth the additional expense."