Productivity, Speed Still Dominate

But why would a print shop need to invest in a digital color copier when it could just use a trusty offset press?

"The best offset work exceeds the best xerographic work, but the gap gets smaller each year," says McGrath. "There have been dramatic improvements in digital printing/copying with software and digital science in the front end." Plus, he adds, "Many end-users find the high gloss of a digitally produced piece attractive, while printers think it's a flaw."