The Possibilities of Production Inkjet
Production inkjet technology has transformed direct mail, books and transactional printing. Now, new applications are on the rise.
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Erik Cagle
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InfoTrends Founder Charlie Pesko has heard from printers who have found applications outside of the book/direct mail/transactional range of items, while other areas such as newspapers and packaging have also reported some success.
The beauty of production inkjet in comparison to its toner-based cousin is that it operates at much higher speeds, notes Pesko. Maintaining those speeds on the back end, though, is the challenge. Setting up in-line or near-line tools—cutters, folders, stitchers, etc.—in a configuration that keeps operator intervention to a minimum can enhance productivity, shorten turnaround time and yield lower operating costs than traditional offset printing.
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Erik Cagle
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