Production inkjet technology has transformed direct mail, books and transactional printing.

By Erik Cagle

Self-publishing is a driver of the short-run market, notes Marco Boer, vice president of I.T. Strategies and conference chair of the 2014 Inkjet Summit. Their hard copy run lengths number in the 200-300 range, which is in the production inkjet wheelhouse. It has also spawned a small group of non-traditional book manufacturers addressing the short-run needs of self-publishers. Sheetfed inkjet is the prime candidate to take care of a print run of a scant few copies.