Production inkjet technology has transformed direct mail, books and transactional printing.

By Erik Cagle

The Book Sector

Production inkjet has fast become the book printing sector's best friend. The popular notion (a misconception) is that the printing of books is waning due to the emergence of e-books. In reality the electronic tome only accounts for 20-30 percent of publisher revenue. It is the long-run offset jobs that are actually taking a beating. Many of the larger U.S. book printers have invested heavily in high-speed inkjet presses.