Production inkjet technology has transformed direct mail, books and transactional printing.

By Erik Cagle

Among other considerations, Schilling sees the importance of designing the artwork to the type of ink and paper that's being used. Oftentimes, she notes, the designer will develop a project without having any input into what type of paper is used. A modified paper profile may be necessary for jobs requiring higher coverage and large image areas and color blocks used for full bleeds.