Production inkjet technology has transformed direct mail, books and transactional printing.

By Erik Cagle

"That's why offset printers are still hesitant with aqueous inkjet," she continues. "Traditional offset is accustomed to the paper costs and print quality that they currently have today. They wish to use the offset paper currently on the floor in their shop. High-speed aqueous inkjet requires a paper designed for the inkjet fluid, which is a higher-cost sheet than they currently use. Using regular offset paper does not produce the image quality needed to compete with offset. But it can be if they use the proper paper."