Production inkjet technology has transformed direct mail, books and transactional printing.

By Erik Cagle

Better Paper = Better Performance

"It boggles my mind that people invest $2 million to $6 million on a piece of high-speed aqueous inkjet equipment and then choose the cheapest paper they can find," Schilling observes. "It's like using low-grade gasoline in a Lamborghini; you're not going to get the performance you're looking for. In aqueous inkjet, a poor, uncoated, opaque or offset paper will not provide the surface required for good image and color quality.