Free cup of coffee in hand (you've made up with Dunkin' Donuts), you sift through a sea of paper, thinking from the perspective of parent, financier and print salesperson. Your daughter is a jewel. A gem. What's flawed is the process. Not only does it take too much time for information to arrive, what does finally show up is generic. Pretty, sure. But generic. What could these colleges have done better to get her attention and your money?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.