"The purpose of my call is to talk to you about improving the Loyalty Program your company has initiated. I recently signed up, myself, and was surprised at the delay in getting my promised cup of free coffee. It bothered me that I have given up my personal info and did not receive my reward in a timely manner. I believe I can improve on this process and wanted to talk with you about some ideas that I have." That would be a pretty easy sales call to make, don't you think?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.