Wait. Such a tab does exist. You can get samples of printed matter sent to you! It all sounds wicked easy, doesn't it? Look at a prospect's Website and find the "Contact Us" tab. Hit it and fill out your request and then start the clock. That is, write down the date that you requested information and compare it with the date that something arrives. In addition, check for the relevancy of the response. Does the Website ask you what you are interested in? Are they specific at all?
Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
Very much alive and now officially an industry curmudgeon, strategic growth expert T. J. Tedesco can be reached at tj@tjtedesco.com or 301-404-2244.